Hey there, Connecticut real estate agents! If you're looking to get more eyes on your Instagram content, hashtags are the way to go. But, what are hashtags and why should you use them? In this post, we'll dive into everything you need to know to use hashtags to boost your visibility, engagement, and leads on Instagram.
What are Instagram Hashtags Anyway?
Hashtags are those funny little words or phrases that come after the "#" symbol. They're clickable links that, when used in your post or story, lead to other posts and stories that use the same hashtag. For instance, if you include the hashtag #realestate in your post, anyone who clicks on that hashtag will see other posts that also use #realestate. Sometimes I like to refer to hashtags as a filing system. Anyone can access and use the filing system, and the algorithm uses the hashtag to file your content into that file.
Why Should Connecticut Real Estate Agents Use Hashtags on Instagram?
The magic of hashtags is that they can get your content in front of people who are interested in your topic or niche. By using the right hashtags, you can attract new followers, build your brand, and generate more leads.
So, what's the best Instagram hashtag strategy for CT real estate agents? Here are some tips to keep in mind:
Research Relevant Hashtags: Look for hashtags that are specific to your local market and industry, such as #connecticutrealestate, #ctrealtors, or #newenglandhomes. You can also use broader hashtags like #realestate or #homedesign, but just know that they may have a lot of competition.
Mix it Up: There are three types of hashtags: small, medium, and large. Small hashtags have less than 10,000 posts, medium hashtags have between 10,000 and 500,000 posts, and large hashtags have over 500,000 posts. Using a mix of all three types will help you reach a wider audience.
Add Some Location-Based Hashtags: Use hashtags that reference your local area, like #hartfordct or #fairfieldcounty, to attract followers who are interested in your specific region.
Don't Go Overboard: Instagram lets you use up to 30 hashtags per post, but using too many can look spammy. Shoot for a mix of 10-15 relevant and engaging hashtags.
The Best Hashtags for Connecticut Real Estate Agents
Now that you know the best Instagram hashtag strategy for CT real estate agents, here are some hashtags you can try in your posts:
Using a mix of relevant and engaging hashtags can help you reach more people, build your brand, and attract new leads to your business on Instagram.
If you'd like more than 150 general real estate hashtags to choose from, then check out my Real Estate Instagram Hashtag offer.
I offer customized hashtags for your real estate Instagram account as well. Contact me for your custom Instagram hashtag offer.
So, there you have it! With the right Instagram hashtag strategy, CT real estate agents can make the most of this powerful social media tool and connect with more potential clients.
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